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NBA's Instagram Hijacked to Shill a Pump.fun Token That Rugged at $40K

The NBA's verified Instagram posted a fake "NBA Coin ($NBA)" on Solana. The token ran to roughly $40K in market cap, then one sell candle dumped it to $3.58K.

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Screenshot of an Instagram post from the verified nba account showing the NBA logo and a caption promoting "NBA Coin ($NBA)" with a Solana contract address ending in pump
Screenshot: @CryptoGorilla (via X)

Hackers appear to have taken over the NBA's verified Instagram account late Wednesday and used it to promote a fake "NBA Coin ($NBA)" on Solana. The post, written in the style of a meme-coin launch, read "Where basketball passion meets blockchain innovation! 🚀 BUY NOW!" and gave a contract address ending in "pump", the suffix used by Pump.fun launches. The screenshot shows it had about 2.7K likes at the time it was captured, 29 minutes after it went up.

The NBA Instagram hack in numbers

Screenshots shared by @CryptoGorilla show the token climbing to roughly a $40,000 market cap before a single massive sell candle crashed it to about $3,580.

Price chart for the NBA token showing a climb to just under a $40K market cap followed by one red candle down to a $3.58K market cap
The $NBA chart: up to roughly $40K in market cap, then down to $3.58K. Screenshot via @CryptoGorilla on X.

That's a strikingly small number for a takeover of one of the biggest sports accounts in the world, which is why @CryptoGorilla summed it up as "They hacked the NBA's IG only to rug it at $40k." The lesson is the same as always: no major league is going to launch a token through a random Instagram post, so treat any "official" coin drop from a celebrity or brand account as compromised until it's verified elsewhere. More crypto news and all news.

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